Hawthorne and Heaney watch CHANEL: Journey of a Collection by Loic Prigent

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Whilst going down a loop hole that is YouTube, I came across this wonderful hour long video/documentary by Loic Prigent that was filmed in June and July 2020, after the lockdown in France. The house of CHANEL commissioned him three short black and white videos for their social platforms which gave him access to the making of its new Haute Couture collection. The video shows design process through to the final show, and even shows the highly secretive way in which they create the woven fabrics.

Hawthorne and Heaney watch CHANEL: Journey of a Collection by Loic Prigent London Hand Embroidery

Clip from CHANEL: Journey of a Collection, YouTube

It is fascinating not only because it gives you insights into the production of their couture collection, but it also seems really raw and a genuine ‘fly on the wall’ view of what the atelier is like.

So feast your eyes on the beauty that is CHANEL!

Hawthorne and Heaney watch CHANEL: Journey of a Collection by Loic Prigent London Hand Embroidery

Clip from CHANEL: Journey of a Collection, YouTube

 

Words written by Sophie Reynolds

Photo’s sourced from YouTube; CHANEL: Journey of a collection by Loic Prigent