On October the 8th, Hawthorne and Heaney set up a monogramming service in Guess, Regent street for their denim promotion event with Glamour Magazine.

Alongside monogramming, the event also offered tutorials on denim customisation, and a photo booth.

The monogramming was free of charge with any denim purchase. Jeans were the most popular item to embroider, which were offered in three different postpositions. This one in particular looked very smart.

Monogramming is a great way to personalise a pair of jeans, and is becoming more popular amongst well known high end and high street brands. The colours offered on the night were either red, or white to match the stores branding, and looked very smart in the classic London font.