Tuesday 23rd September saw the fashionistas flock to Oxford and Regents Street for the annual celebration of everything fashion related, Fashion’s Night Out.  All the stores had special ‘one night only’ promotions to take advantage of.  From drinks to discounts, manicures to monogramming, which is where we came in!  Superdry had Fireflies doing an acoustic set in the Regent’s Street store as well as the lovely Lilah Parsons in the premium lounge giving styling advise and modelling her personalised leather jacket by Hawthorne & Heaney.

You may recognise this little jacket from Superdry’s Coachella promotion as seen below, with Poppy Delevingne in her personalised jacket.

If you’d like to get one of your own, Superdry and running a competition to win your own personalised jacket, have a read about how on Superdry’s twitter.

With all the fun and excitement of the night, we can’t wait for next years now!