Hawthorne & Heaney for Greggs x Primark Launch

To kick off our 2022 live embroidery events calendar, Hawthorne & Heaney had the pleasure of Monogramming at the launch event for the hotly anticipated Greggs and Primark collaboration !

Hawthorne & Heaney for Greggs x Primark Launch London Hand Embroidery

We were invited to the lovely Dean Street store in the heart of Soho, where the Greggs and Primark team had a wonderful setup for their press launch.

Customers who attended were treated to live DJ music, a photobooth, Greggs treats and sausage rolls, and of course the new clothing collaboration.

Some of our favourite pieces were the sausage roll socks, and the hoodies, jumpers and tracksuit bottoms.  All of which sported the Greggs logo, fun slogans like ‘it’s a pastry thing’ and iconic sausage rolls.

Hawthorne & Heaney for Greggs x Primark Launch London Hand Embroidery

The hoodies and jumpers proved especially popular at the Monogramming station we had set-up. Customers were invited to choose a Greggs yellow or blue Monogram for their garments. The event has been covered by several media outlets including the Mirror Online who shared a little video of us at work.

Some even got creative and coordinated their initials to match the logos on the sleeves.

 

Hawthorne & Heaney for Greggs x Primark Launch London Hand Embroidery

It was a wonderful and fun event and some of our team even got interviewed whilst Monogramming by the Hufflington Post too!

Follow the link to see a clip of the action

If you would like to get us over to your store(s) for a special monogramming event, get in touch info@embroidery.london for prices and to see how we can customise the event to best suit your brand.

 

Words by Rosie Watkins

Images by Rosie Watkins and Tabitha Buckley