Hawthorne & Heaney for Hasan Hejazi

Red bullion gold work, Hasan Hejazi, goldwork, gold work embroidery, monogram, personalised, stitching, bespoke, custom, London lining embroidery, initials, embroidery, monogram, personalised, stitching, bespoke, custom,

We are delving back into the archives to revisit this really fun project we worked on for designer Hasan Hejazi in 2012.  We were asked to create baroque inspired tonal cut work for three bespoke luxury evening dresses for pop goddess Marina from Marina and the diamonds.  The project included some exciting names including Tim Bret Day (Photography), Thomas Knights (Film) and a suit for the designer by London tailor Gresham Blake.

Hawthorne & Heaney for Hasan Hejazi London Hand Embroidery

Our designs and drawings were based on victorian florid ornament something that is very good to translate to cut work.   The initial designs and refining took a long time and the annotations and notes for the embroiderers even longer as there was so much detail involved.

Hawthorne & Heaney for Hasan Hejazi London Hand Embroidery

The embroideries were executed in cutwork in colours to match the dresses with a fade to either lighter or darker.  There were also a few crystals scattered about to add a bit of light.

Hawthorne & Heaney for Hasan Hejazi London Hand Embroidery

Hawthorne & Heaney for Hasan Hejazi London Hand Embroidery

Hawthorne & Heaney for Hasan Hejazi London Hand Embroidery

The dresses were then put together over four days ready for the photo shoot.

Before the event we hadn’t seen any of the dresses, so we were very excited for the launch.  The first we saw was the full length red piece which marina wore for her performance at the beginning of the night.

Hawthorne & Heaney for Hasan Hejazi London Hand Embroidery

She then changed into the blue knee length dress which is our personal favourite !

The final pink dress was saved solely for the photo shoot, which you can see in the photos below.   It was lovely to get a chance to flex our cutwork drafting muscles this thoroughly, so we are very grateful to Hasan for getting us involved !  A wonderful project all round.

Hawthorne & Heaney for Hasan Hejazi London Hand Embroidery

Hawthorne & Heaney for Hasan Hejazi London Hand Embroidery

Hawthorne & Heaney for Hasan Hejazi London Hand Embroidery

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