Personalisation is the key to making any item truly unique and special. Whether it’s a gift for a loved one or a way to express your own individuality, adding a monogram to clothing, accessories, or home decor items can instantly elevate their appeal.

In recent years, in-store live machine embroidery has gained popularity as a trendy and convenient way to personalize items on the spot. We were hired by Anine Bing to provide this service for an exclusive event at their brand new Covent Garden store.

In store personalisation has grown in popularity over the years because it’s convenient and quick. Instead of waiting days or weeks for a personalised item to be created and shipped, customers can now have their items monogrammed while they wait. This instant gratification is especially appealing when it comes to gifts or last-minute purchases. In-store live machine embroidery saves time and ensures that you can walk away with a personalised item the same day.

The Anine Bing Team chose a classic serif style font we call ‘London’ which was embroidered in a small size on items like denim jackets, blazers, shirts and sweatshirts. Customers could choose between classic black, white, or something more punchy like a vibrant red, blue and a gold yellow.

Beyond the personalised products, in-store live machine embroidery offers a unique shopping experience. Watching your chosen monogram come to life before your eyes is both exciting and satisfying. It allows you to witness the craftsmanship involved in creating a custom piece and adds an element of interactivity to your shopping trip. In-store live machine embroidery not only provides you with a personalised item but also a memorable and engaging experience.

If you’d love to have us at your next live event activation, email us on info@embroidery.london to start the process, we can’t wait to hear from you!