As a leading luxury embroidery house, Hawthorne & Heaney provide the best quality personalised logo embroidery in the UK.

Based in Central London, just off Oxford Circus, we are perfectly positioned for pick ups, drop offs and ‘in person’ consultation and as we manufacture on site this reduces the carbon footprint of your pieces too!

 We work with some of the world’s biggest brands. Ralph Lauren, Dior and Adidas are all on our extensive client list. Years of stitching experience and fabric knowledge go into realizing custom corporate logos in embroidery and we are dedicated to helping you get the most out of your branding in its embroidered format.

Bold Is Best

 When embroidering branding, bold and simple works best ! Graphic, strong, striking logos work well with stitch and give your branding a really clean finish.

If you have a fine, detailed logo, follow some of our big clients’ lead and create a special version so that it is at its best in embroidery.  We have a wealth of experience of working with big brands who bring this to us as standard and can help you apply this knowledge to your brand and professionalize your outcomes within our specialist media.

Here’s some other points to consider when looking to embroider your logo:

Should I get my logo embroidered?

The beauty of embroidery is that it is a considered process requiring care, experience in fabric handling and lots of sampling to get right. This makes custom logos a luxury option. Due to the nature of stitching threads onto garments, each piece may differ slightly depending on how the stitches have fallen into the grain of the fabric. If you love the idea of adding a luxury, personal touch to your garments, then this is the perfect fit for you.

 Is my branding too detailed?

At large sizes we can achieve a lot of detail with machine embroidery, like the examples below:

When it comes to embroidering smaller designs there are some things to consider:

Text below 6mm in height will not be legible in embroidery. If you have text below this in your logo at the size you would like it embroidering, we recommend rethinking the design composition slightly to make sure that all text is a minimum of 6mm high.

Small areas with thin lines may also need to be thickened and simplified, embroidery is less predictable than print and thin lines are subject to the whims of the base fabrics. We have worked with companies to alter the details within their design to make them work for embroidery, resulting in some very successful and beautiful outcomes like this ‘Aries Arise’ logo.

What orientation should my logo be?

Portrait logos often work best with embroidery, especially when embroidering custom garments as they fit proportionally with the body and allow for more flexibility with size.

What can I get embroidered?

Most garments and materials can be embroidered with proper care and handling. Embroidery can differ based on what fabrics you are embroidering – for example, a smooth, flat cotton will achieve a much clearer finish than something stretchy, or a heavy knit. All fabrics need to be backed and depending on the thickness and density of the logo, may need different thicknesses of backing to support the embroidery. If you’re working on thin or sheer fabrics then the backing may create a slight shadow surrounding the embroidery area.

We hope this helps give you a short introduction to getting the best out of your logos for embroidery. If there is anything we have missed just ask whilst we are discussing your work. We love feedback and we will make sure to add it to this blog to help others in the future.

Looking forward to meeting you in our London workroom soon!

If you’d like to work with us for your logo embroidery, get in touch via our contact page or email info@embroidery.london.