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2016

Hawthorne & Heaney For Elle Magazine, September Issue 2016

December 27, 2016 by Natasha Searls-Punter

2016 has been a pretty packed year for us at Hawthorne & Heaney, but one of the highlights has to be the Elle magazine cover we produced for their September issue. As one of 5 covers released we were delighted to be commissioned to produce this one for the project.

Hawthorne & Heaney For Elle Magazine, September Issue 2016 London Hand Embroidery

The theme of the issue was Icons of Change, as we shared the honour of the cover with the likes of Zayn Malik and Kristen Stewart. Our cover was designed to be as subtle as possible, a blank canvas on which the main question could be asked; ‘Now what?’ as the issue marks a change in direction for Elle magazine.

Hawthorne & Heaney For Elle Magazine, September Issue 2016 London Hand Embroidery

In house, it was a really exciting project for us as it gave us a rare opportunity to amalgamate hand and machine embroiderery techniques, unifying our departments. The main title and the label’s lettering were done by CAD machine embroidery in a light shine thread over raisings.  The finer details were added in hand embroidery which can be seen in ‘ElleUK.com’ and ‘September 2017’ as well as the stitches applying the label.

Hawthorne & Heaney For Elle Magazine, September Issue 2016 London Hand Embroidery

Hawthorne & Heaney For Elle Magazine, September Issue 2016 London Hand Embroidery

Along side the work itself, our name can be seen on the contents page. If you would like to see more on this issue, check out some of the features below:

Elle is Changing, elle.com

Icons of Change, elle.com

itsnicethat.com

Hawthorne & Heaney For Elle Magazine, September Issue 2016 London Hand Embroidery

 

 

Filed Under: Embroidery, Fashion, London Tagged With: 2016, blank canvas, concept cover, cover, elle, elle magazine, hand embroidery, Hawthorne & Heaney, icons of change, itsnicethat.com, kristen stewart, machine embroidery, magazine, now what, rebels issue, sept 2016, september issue, stitching, white on white, zayn malik

Hawthorne & Heaney for Andrew Totah

June 30, 2016 by Natasha Searls-Punter

Hawthorne & Heaney for Andrew Totah London Hand EmbroideryThis year we were lucky enough to work with a very promising CSM MA student called Andrew Totah. We produced a series of embroideries for him which feature in his final collection which are so vibrant and exciting, we couldn’t wait to share them with you.Hawthorne & Heaney for Andrew Totah London Hand Embroidery

Hawthorne & Heaney for Andrew Totah London Hand Embroidery

Andrew Totah’s collection is based on his travels through South Africa and features a wonderfully vibrant colour palette which reflects the culture. Andrew’s collection is very much about telling a story through his designs so his girls are superheroes of a kind who modify their clothes and empower themselves by take back control of their city in the night. Hawthorne & Heaney for Andrew Totah London Hand Embroidery

Hawthorne & Heaney for Andrew Totah London Hand Embroidery

We produced a series of heavily machine embroidered patches to compliment his collection, all of which were his own graphic designs. Most of the embroideries are raised from the surface of the fabric, that combined with the punchiness of the colours makes a strong impression.Hawthorne & Heaney for Andrew Totah London Hand Embroidery Hawthorne & Heaney for Andrew Totah London Hand Embroidery

To see more about the collection and the inspiration behind the designs, as well as the embroidery on the garments shown in the show at the end then have a watch of the video below.

https://www.youtube.com/watch?v=n3bs5Yu_1gI

Filed Under: Embroidery, Fashion, London Tagged With: 2016, andrew totah, badges, central saint martins, CSM, denim, design, embroidery, exhibition, fashion, fashion design, fashion designer, graduate, inspiration, London, MA, machine embroidery, Masters Degree, process, raised satin stitch, raising, show, university, video, womenswear

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