Collaboration

Hawthorne & Heaney for Greggs x Primark Launch

February 18, 2022 by Intern

To kick off our 2022 live embroidery events calendar, Hawthorne & Heaney had the pleasure of Monogramming at the launch event for the hotly anticipated Greggs and Primark collaboration !

We were invited to the lovely Dean Street store in the heart of Soho, where the Greggs and Primark team had a wonderful setup for their press launch.

Customers who attended were treated to live DJ music, a photobooth, Greggs treats and sausage rolls, and of course the new clothing collaboration.

Some of our favourite pieces were the sausage roll socks, and the hoodies, jumpers and tracksuit bottoms. All of which sported the Greggs logo, fun slogans like ‘it’s a pastry thing’ and iconic sausage rolls.

The hoodies and jumpers proved especially popular at the Monogramming station we had set-up. Customers were invited to choose a Greggs yellow or blue Monogram for their garments. The event has been covered by several media outlets including the Mirror Online who shared a little video of us at work.

Some even got creative and coordinated their initials to match the logos on the sleeves.

It was a wonderful and fun event and some of our team even got interviewed whilst Monogramming by the Hufflington Post too!

Follow the link to see a clip of the action

If you would like to get us over to your store(s) for a special monogramming event, get in touch info@embroidery.london for prices and to see how we can customise the event to best suit your brand.

Words by Rosie Watkins

Images by Rosie Watkins and Tabitha Buckley

Hawthorne & Heaney in Conversation with Laura Lees

April 5, 2017 by Natasha Searls-Punter

Fellow embroiderer, artist and designer Laura Lees is usually found creating highly colourful, fine art pieces furniture pieces but she took a little time away from her usual pursuits to speak with us about her work:

Hawthorne & Heaney: Thank you so much for taking the time to chat with us today, we’d like to start by asking you the question we get asked quite a lot of how did you get into embroidery originally?

Laura Lees: I applied for a city and guilds embroidery course when I was 17 and fell in love with it then. I found my skills at drawing not exceptional but confident. I found a new level of ability with the needle and thread superior than that of drawing with a pencil.

H&H: And what is it that inspires you?

LL: The way you can transform something from the ordinary to the extraordinary. I love the feel of the threads, the sound the scissors make when they’re cutting fabric, the quality of line and the battering noise and speed of my beloved Bernina industrial sewing machine. most importantly, I love the clarity of heart and mind, the skill involved and the the fact that i am always learning.

H&H: What would you like your students to take away from your class?

LL: A real sense of achievement, pride and enjoyment.

H&H: Where can we see more of your works?

LL: I am preparing for an exhibition to take place at the end of the year, inspired by dutch author Joris Luyendijk s book ‘Swimmimg with Sharks’ which demistifys the financial world of the city banks. This resonated deeply with me, having amongst many others lost my fashion label in the 2008 crash. I explore the ‘smoke and mirrors’ architectural language of finance by descending on what must be the least understood environment in Europe: the City of London. Taking the habitat of the so-called and self-described Masters of the Universe as my inspiration and translating the visceral world that lives and survives by opacity into tangeable abstract textiles.

H&H: Anything coming up in the pipeline you can share with us?

LL: I have recently launched The Mighty Stitch corporate workshops, The Mighty Stitch embroidery workshops teach teams a new skill, engendering engagement and motivation, ultimately creating a bespoke embroidered piece of art for your workplace. • Simple, supportive instruction • No experience needed, anyone can take part
Participants are encouraged to be playful and experimental – the workshops facilitate collaboration, communication, storytelling, mindfulness, and, most importantly, making a mess! Enhanced work environment we all need a bit of that, i think .

H&H: Thanks again, I’m sure we will be seeing much more of you with all that come up!

Laura also has a Workshop coming up in April which will give the participants the opportunity to be a part of Laura’s work as the pieces created on the day will be encorporated into a new piece which will be exhibited at the RIBA as part of the London Festival of Architecture. Follow the link to secure your place for this intriguing and unusual opportunity:

‘The Riba workshop is a full day, immersed in urban embroidery. We will focus on how a city evolves through its inhabitants by learning freehand machine embroidery, hand stitching and applique. The outcome is to create an embroidered image of a building or architectural structure.

Afterwards, I will explore how a city is fabricated by stitching together the individual and diverse pieces made by workshop participants into a new work to be exhibited a the RIBA as part of @londonfestivalofarchitecture.

All artwork will be returned to the participants after the exhibition.
This workshop is part of the programme of events inspired by the exhibition ‘Mies van der Rohe and James Stirling: Circling the Square’.

Urban Tapestry with Laura Lees, 22 & 23 April, 11am to 4pm
RIBA, 66 Portland Place, London, W1B 1AD
Booking at architecture.com/Workshop ‘

All images credited to Laura Lees

Hawthorne & Heaney on our Dress Making Project

February 9, 2017 by Natasha Searls-Punter

In the studio we like to continue to challenge ourselves and push to create something new with our skills, so at the end of last year, we set ourselves a bit of a challenge to create a dress to wear to the BTBA Festival Dinner in February.

Like with all create processes, it started with some sketching and sampling to decide what style we were going to go for.

We look at both hand embroidery and machine embroidery options, and given the time scale, decided it was best to go for a machine embroidery design which combined a few of our favourite techniques.Using an exisitng pattern, we tweeted the patternt to better fit the design and the body on which it would fit by toiling with the help of our intern Jessica.

Once we were happy with the pattern, we construced the skirt and began applying the embroidery to the flat skirt and top panels.

Along side the main production we also produced some technical samples to deal and test some of the more tricky aspect of this piece, for example, doing a test to insert a sip to see how close to the embroidery we could go because of the stifness of the backing supporting the fabric and the height of the padding under the stitches.

Once all the embroidery was finished, it all went back to Jessica to make it up.

Design/Embroidery by Natasha Searls-Punter and Pattern Cutting/Toiling by Jessica Eykel at the Hawthorne & Heaney Studio

JAMES LONG

February 22, 2012 by Claire Sarah Barrett

For their last (certainly not least) offering for LFW AW12/13 the designers at Hawthorne & Heaney had the pleasure of working with James Long.

One jacket topped with cornely chain stitch and military plate came out mid show giving us a taster of the finale which was a fully embroidered jacket covered in military plate, cloth of gold and solid gold smooth and rough purl.

The effect was incredible and H&H were privileged to work with a designer with the skill to use such ancient, intricate techniques with such a successful, modern application.

[Show slideshow]

Thank you to GQ for the images !